This insert and scorebug package was designed for and to accompany the wraparound broadcast animation package developed by Two Fresh Creative / Motion Force.
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Built around YouTube’s brand and product sensibility, this package brings simple and clean design to an NFL first; the inaugural Youtube on NFL Broadcast in Sao Paulo, Brazil between the Kansas City Chiefs and the Los Angeles Chargers.
A modular insert package and scoring system prioritizing bold structure, generous negative space and easy legibility; with an intentional motion theory that derives from Youtube's brand identity.
